Pantene's newest ambassador: Gisele Bündchen

For more than a decade, women around the globe have been using the phrase “I want Gisele hair” to describe their ultimate hair inspiration.  Beginning in January 2014, Pantene, the world’s #1 hair care brand*, and one of the world’s most recognized supermodels, Gisele Bündchen, are coming together to create a match made in hair heaven.  Bündchen will appear in all elements of the brand’s new Pantene campaign debuting this month, which includes TV and print advertising, in-store displays, iMedia and public relations outreach.  The international supermodel has been representing Pantene in Brazil since 2007. 

“Gisele is truly a woman who has it all – not only does she have one of the most iconic heads of hair in the beauty world but she is also a true role model with a huge heart,” says Solymar Berríos, Hair Care Manager for P&G Beauty & Grooming Puerto Rico. “We want to celebrate Gisele not only for her beauty, but also her genuine passion to empower women to be their best selves.  Her tremendous career accomplishments, her success as a mother of two wonderful children, and her ongoing philanthropic work are an inspiration for women to be beautiful both inside and out. We are proud to now have her as part of our Pantene family.”

“I feel my hair has been through it all– from being styled more than ten times in one day to enjoying the sun and surf with my children – and Pantene has helped to keep it healthy with every wash, no matter what the day may bring,” says Bündchen. “I love that Pantene not only stands for healthy, strong hair, but also encourages women to give back specifically through a program like Pantene Beautiful Lengths.” 

For more information, visit Pantene Puerto Rico on Facebook, www.Pantene.com, https://twitter.com/Pantene on Twiter and http://instagram.com/pantenehair on Instagram. 
To see upcoming exclusive content of Gisele, subscribe on YouTube www.youtube.com/Pantene.

*based on 2012 worldwide volume sales.