Beauty Bar and Allure Magazine
Partner to Launch Sample Society
Do you like receiving monthly samples?
Here's a new addiction for all of us!
The
premier beauty retailer, Beauty Bar, is collaborating with The Beauty Expert, Allure magazine, to introduce Sample
Society—a breakthrough in beauty sampling. A members-only subscription service,
Sample Society delivers the most exclusive samples of hair-care, makeup,
skin-care and fragrance products plus expert information each month.
“Given the thousands of beauty
products that are introduced each year, sampling just makes sense,” says Linda
Wells, editor in chief of Allure.
“Who can really buy all those products? Who has the time to try them all? With
Sample Society, the products are edited, and the sizes are ideal for multiple
uses—so you can really figure out if the product is right for you. And what I
also love about it is that the box feels like a present. It offers the pleasure
of discovery.”
[ March box - look at how elegant and chic it is! ]
What will the box bring each month to their members?
1. Five deluxe-size samples from premium brands such as By Terry,
Dermalogica, Fekkai Advanced, and Bond No. 9. Samples are deluxe-size, meaning
they are intended for more than one use, allowing customers to truly experience
and test products’ efficacy.
2. Original content written by Allure
editors with each month’s samples, giving the customer relevant expert
information that can optimize her experience and ultimately help her make
purchase decisions.
3. A
$15 gift code that can be used toward the purchase of any product from
the featured brands received that month (not just the specific product
sampled),
*source: Allure’s Beauty
Insights
**source: Promotion Marketing Association
