Sorry for reviewing this so late, but last Thursday I dyed my hair with the new Loreal Paris Sublime Mousse. It was SO MUCH easier to apply / remove, leaves your hair so soft and is less stinky. In 30-45 minutes and three easy steps you're done! The color I chose: 'Spicy Auburn Brown', which is more red than brown. I always tend to like red-ish colors on hair. I'm very happy with the results and recommend this to anyone!
Tonight I'll be taking some pictures so you can see the results!